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A Great Idea, But Possibly Moribund...

Once upon a time there was a bunch of Swedish yuppie/"entrepreneurs" and they had the f*cking great idea how to make some easy money combined with "a touch of adventure".

And they found a simple and "brilliant" way:

"(Female) slave laborers in Pyongyang will produce for us jeans (our brand name: NOKO Jeans) and we will sell the first-ever jeans 'Made in D.P.R.K.' (where the 'Dear Leader' strictly forbids the wearing of jeans, i.e. the U.S. imperialist shit... But that's not our problem!!^^) in the luxery and trendy PUB department store in central Stockholm for at least 150 euro ($220, equivalent to several annual income of an ordinary N.K. worker... But that's also not our problem!!^^)"

While until y'day all went well... quite suddenly - last night - PUB department store found out that NOKO Jeans were/are produced in the world's last "Gulag"...

And so, today in the morning PUB department store cancels sale of Swedish jeans made in N.Korea...

For more backgrounds and recent developments about that idiotic story please check out: 

☞ N. Korea's first designer jeans on sale in Sweden (Reuters, 12.01)

☞ Swedish firm launches jeans 'made in North Korea' (The Independent, 12.04)

☞ From a Land Without Jeans, Denim Diplomacy (NYT, 12.05)

☞ Swedish store cancels sale of N.Korea-made jeans (Global Times, 12.07)

☞ Dep't store cancels sale of jeans made in N.K. (Independent, 12.07)

☞ Warenhaus stoppt Verkauf nordkoreanischer Jeans (Spiegel, 12.07)